Ted Cruz’s Team Kicks Its Dependency on Analytics Into Overdrive

CAPE GIRARDEAU, Mo. — Ted Cruz’s team, long obsessed with data and voter modeling, has kicked its dependency on analytics into overdrive, shifting on a dime as delegate targets emerge in pockets of North Carolina, Illinois and Missouri. The Texas senator’s operation is now making decisions based on daily and sometimes hourly data about where he stands to pick up the most delegates in the next round of voting, and only then publicly announcing his plans, typically with 24 hours’ notice or less.

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